Shilpi Sinha is a Swedish UX research leader who places human-centered design principles at the core of her practice. Throughout her career, she has been dedicated to aiding global retailers and organizations in navigating digital transformation and advancing their UX maturity. Currently, Shilpi holds the position of Head of UX Research for Partner Product Management at The LEGO Group. Her mission is centered on collaborating with product teams to bolster their research capabilities and champion data-driven problem-solving for both B2B customers and internal users.
Before her current role, Shilpi amassed experience in digital product development, notably serving as the first UX researcher at jewelry retailer Pandora and as the Global Head of UX/UI at furniture retailer IKEA Group. With an academic background in industrial design engineering, Shilpi takes pleasure in delving into the convergence of science and art in both her professional and personal pursuits.
As part of the IKEA team exploring the creation of AR gaming experience for children in-store, Shilpi started her journey through uncharted territory when she was presented with new challenges around every corner. Shilpi encountered many learnings and insights along the way, but one thing that stuck with her is that the most complex of products often requires the most basic type of research to achieve data.
In this talk Shilpi will use her experience with Ikea and Pandora to talk through:
- Experiences of being a UX researcher for complex products and advice for fellow UX researchers looking to justify the importance of UX research
- How she was able to get data and user insights with almost little to no budget
- The types of research methods she has used and why she used them, and
- Insights for a product team conducting UX research