About

We blamed slow, expensive development. The real problem was building the wrong things — UXDX helps teams build what customers actually want.

We blamed slow, expensive development. The real problem was building the wrong things.

90%

of features fail to deliver the value that was expected.

33%

go further and actively hurt the product they ship in.

Now imagine how many features teams are shipping with AI.

Close the gap between understanding customers and shipping quality software.

UXDX exists to break down the silos that slow down delivery and weaken our products.

User Experience

Understanding users, validating ideas, and designing the right thing.

Developer Experience

High-quality architecture, code and tests that make it easy to build the right thing.

UXDX is the shift from teams of functions, passing specs between silos, to cross-functional teams that understand the problem and build the best solution together.

UXDX helps teams in three ways. Learn, connect, apply.

From seeing what good looks like to making it part of how your team works.

Real case studies

Conferences

Hear from real product, design and engineering teams about what is working, what is hard and how they are changing the way they build.

See upcoming conferences

Local relationships

Community

Free local and online events that help product people meet peers, share practical lessons and keep the conversation going between conferences.

Explore community events

Team-level practice

ZeroBlockers

A practical framework that distills more than 10 years of talks into a repeatable approach for reducing handoffs and building the right thing.

Framework

Where we came from.

UXDX started from the belief that the best products are built when product, design, research and engineering work together from the start.

Rory had years of experience building software that was well specified, well designed and well engineered — but not what customers needed. That frustration changed his view from “How do we build it?” to “How do we know what’s worth building?”

Catherine had years of conference production experience and a knack for building communities around ideas that change an industry.

UXDX launched in Dublin in 2016 to bring those conversations together. Since then, it has grown into a global community of product teams, leaders and practitioners focused on building the right products faster, together.