Nazish has a PhD in Sociology from Johns Hopkins University, where she specialised in the survival and growth of small businesses. Her appreciation for the lively place of small businesses in society led her to launching an online photo-documentary called Shopkeeper Stories where she celebrates the wisdom offered by each business owner. Her research has taken her around the world including Russia, Brazil, USA, and Indonesia. Nazish is currently based in Singapore where she leads the regional Design Strategy & Research team at Grab.
People love "best practices" because you can achieve the highest quality outcome with minimal problems. But is there a single best practice in product teams? What works in Spotify, Netflix, Tencent or Baidu is based on their structure and technology stacks. This session will explore how different teams are structured in practice and move the conversation from "best" practice to "great" practices.
Moderated by Catherine Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
Grab has always encouraged the value that any user research should be in market: travelling to the different markets to learn and experience the users journeys themselves; but with the Covid-19 pandemic this method was out of the question.
In this talk, Nazish and Henny will discuss how Grab pivoted their research methods and behaviours to adapt to the current global situation that still allows them to connect and understand their users.