Ashley is a Lead UX Designer at Trainline, delivering industry-leading passenger experiences for rail customers in the UK and Europe. Working at the convergence of design, data and rail, Ashley sees sustainability and customer value at the heart of the product, and leverages customer research and data science to build smarter, faster, simpler travel solutions. Ashley is a passionate advocate of improving accessible booking and travel for all. Before Trainline, Ashley worked as a design lead on key rail booking and travel products for National Rail, GWR and Deutsche Bahn.
Valuable data is being collected every day by team members across the organisation. However data is only as good as how easy it is to consume. In this panel we will discuss the ways that teams are managing the storage of research data, how it is synthesised, how it is distributed so everyone can access and how data privacy concerns are addressed.
Lead UX Designer at Trainline Ashley May takes the audience through Designing Out Waste and Circular UX Design by sharing a case study of their experiences in process improvement and building out design systems at Trainline.
The talk will give you a sound understanding of:
- The need to overhaul the old ways of designing throwaway work using disconnected tools
- How to systematise design to increase scalability and pace
- Why this offers a win-win in the form of better employee and customer satisfaction while at the same time driving bottom-line performance
- How to leverage the collective knowledge of a design guild to strengthen design processes and systems
How Trainline is reducing waste in the design process
We do a huge amount of throwaway work in design from discarded hypotheses to dead-end designs. By focusing on improvements in planning, tooling, and systematizing processes Trainline has improved team effectiveness, efficiency, and happiness.