AJ is a UX Researcher at Ocado Group who loves a good challenge especially when it comes to research. His UX research journey has taken him from trying to run a diary study about grocery shopping just as Covid lockdowns started across the world, through researching development tooling with no UI at all, to now, where he has the exciting opportunity to research the usability of hardware that doesn't exist yet. Still, it means there's never a dull day and as long as at the end of it there's good quality data that helps us be confident we're building an awesome product then he's happy.
16 May 2024
As we are called upon to create more and more digital solutions where previously a user would engage with another person but now the response is automated, we run the risk of alienating our users and losing the reassurance of a 2-way interaction. In this talk, AJ will talk through his approach to the discovery phase when automating processes, to ensure the right balance is struck between efficiency of process and usability of our products. This practical guide will walk you through the common pitfalls simply automating your current process will create, as well as look at the obscure ways experience breaking friction points pop-up when creating this kind of product. Join us to learn how to enhance your product's user experience by making automation feel less robotic and more responsive to human needs
Having more work than available people is a common problem in all companies. Democratising research is a way of helping product teams to do their own research so that research teams can help improve the overall quantity of research being performed. But it is not a free lunch - there are problems with democratising research as well. This debate will decide how teams should approach this subject going forward.
Moderated by Emma Roberts
Valuable data is being collected every day by team members across the organisation. However data is only as good as how easy it is to consume. In this panel we will discuss the ways that teams are managing the storage of research data, how it is synthesised, how it is distributed so everyone can access and how data privacy concerns are addressed.
In UX we always say, if only we were involved earlier in the process, but what happens when you get your wish and you end having to research a physical product that doesn't exist yet.
In this case study talk about grocery delivery by an autonomous vehicle AJ King will explore:
1. How to usability test with no product
2. How to use research to achieve Agile hardware development
3. How to marry up hardware needs and customer expectations
4. How to get everyone thinking about the customer as early as possible.