Emma is a Senior Sales Engineer at FullStory, working with clients globally across Retail, SaaS, Media, Travel & Finance to improve their customer digital experiences. FullStory is a Digital Experience Intelligence platform that combines product analytics and session replay to give organisations the power to understand their customer interactions within their web and mobile applications. Over the past 7 years Emma has worked as a consultant across data insights, digital marketing and user experience and enjoys using an empathetic and human-centred approach to design solutions to meet customer needs.
Having more work than available people is a common problem in all companies. Democratising research is a way of helping product teams to do their own research so that research teams can help improve the overall quantity of research being performed. But it is not a free lunch - there are problems with democratising research as well. This debate will decide how teams should approach this subject going forward.
Moderated by Emma Roberts