How and Why We Should Make UX Design Circular


How and Why We Should Make UX Design Circular

Continuous Discovery

Lead UX Designer at Trainline Ashley May takes the audience through Designing Out Waste and Circular UX Design by sharing a case study of their experiences in process improvement and building out design systems at Trainline.
The talk will give you a sound understanding of:

  • The need to overhaul the old ways of designing throwaway work using disconnected tools
  • How to systematise design to increase scalability and pace
  • Why this offers a win-win in the form of better employee and customer satisfaction while at the same time driving bottom-line performance
  • How to leverage the collective knowledge of a design guild to strengthen design processes and systems
Ashley May

Ashley May, Lead UX Designer ,Trainline