Alberta Soranzo

Alberta Soranzo

VP, Global Customer Experience

Sage

Sage

Alberta is a senior design and organizational transformation executive, with a deep specialism in service design, systems thinking, agile and customer experience. She focuses on transforming organization to support design and delivery of future-friendly, end-to-end service experiences that are insight-led and unlock value for customers and businesses.

Upcoming Talks

UXDX EMEA 2023

11 October 2023

Discovery Stage

Alberta serves as our Day One host at the Execution Stage, seamlessly guiding us through panel discussions, debates, and forums. Recognizing that the real challenge lies in practical application rather than theoretical understanding, you will hear candid insights from your peers as well as riveting opinions by industry trailblazers.
Immerse yourself in a multifaceted learning journey designed not merely to educate but to catalyze change.

Alberta Soranzo
Alberta Soranzo

VP, Global Customer Experience

Sage

Sage
 

UXDX EMEA 2023

11 October 2023

Enabling the Team
Discovery Stage

In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior.
Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.

Kasey Canlas
Kasey Canlas

UX Research Operations Manager

Genesys

Genesys
 
Sudev Balakrishnan
Sudev Balakrishnan

Chief Product Officer

FIS

FIS
 
Alberta Soranzo
Alberta Soranzo

VP, Global Customer Experience

Sage

Sage
 
Adrian Trenaman
Adrian Trenaman

Engineering Director

Google

Google
 

UXDX EMEA 2023

13 October 2023

Workshop Ticket Only
Enabling the Team

During times of significant change, organizational challenges abound. From employee resistance to inadequate investment in training and coaching, to awkward implementations of 'new ways of working' and organizational disarray, the risk of further unsettling an already fragile environment is high.

However, a thoughtful and considered approach can make a difference. By letting go of control, opening up, and creating transparency, we can navigate challenges and seize the opportunities that come with change.

As leaders of a diverse and multi-disciplinary workforce, how can we inspire and engage our teams to focus on achieving higher performance? How do we transition away from slow-moving, top-down, "command-and-control" styles to embrace leadership that is not just effective but also human-centric? How can we foster collaboration, autonomy, and self-management to build resilience and drive impactful business outcomes?

Facilitated by Martina and Alberta, this workshop draws on the latest research on leadership—enhanced with a touch of historical context—to guide you in pragmatically recognizing and adopting leadership behaviors that inspire both hearts and minds. You will learn how to transform environments by prioritizing people, clarifying purpose, and making a meaningful impact, thereby creating adaptive and sustainable organizations.

Martina Hodges-Schell
Martina Hodges-Schell

Managing Director

Northshore

Northshore
 
Alberta Soranzo
Alberta Soranzo

VP, Global Customer Experience

Sage

Sage
 

Past Talks

UXDX EMEA 2022

13 October 2022

Enabling the Team
Main Stage

Learning about the latest and greatest techniques are great. But what really matters is how you get those changes implemented in your companies. This panel will discuss the main tactics for demonstrating the value of process improvements as well as tips on how to get buy-in at both a senior stakeholder level as well as within the product development teams.

Muriel Naim
Muriel Naim

Vice President of Design & UX

Fabric

Fabric
 
Alberta Soranzo
Alberta Soranzo

VP, Global Customer Experience

Sage

Sage
 
Mike Brown
Mike Brown

Head of Design

Reed UK

Reed UK
 
Noah Levin
Noah Levin

Product Design Director

Figma

Figma
 

UXDX EMEA 2022

10 October 2022

Enabling the Team

Modern transformations often follow management models that are rooted from the industrial revolution era that no longer fit our current ways of working and change. But how can you ensure a transformational change that results in tangible outcomes, internally and externally for your business?
In this session, Alberta will share learnings from her experience on how to design change within your organisations that starts from within. You will walk away with:

  • an understanding of the psychology of transformation and decision making;
  • recognising the importance of culture and setting the conditions to ensure its success;
  • learning how to organise your people and leverage home-grown talent; and
  • adopting your leadership style and current approach
Alberta Soranzo
Alberta Soranzo

VP, Global Customer Experience

Sage

Sage