Digital Transformation Detours: Unpacking the Organizational Hurdles Behind the 70% Failure Rate. by Kasey Canlas, UX Research Operations Manager, Genesys, Sudev Balakrishnan, Chief Product Officer, FIS, Alberta Soranzo, VP, Global Customer Experience, Sage, Adrian Trenaman, Engineering Director, Google | UXDX EMEA

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Digital Transformation Detours: Unpacking the Organizational Hurdles Behind the 70% Failure Rate.

11 Oct, 11:20 am - 12:00 pm (Europe/Dublin) - Discovery Stage

11 Oct, 10:20 - 11:00 (UTC)

Enabling the Team

UXDX EMEA 2023

In a world driven by digital innovation, companies are scrambling to adapt and evolve, propelling digital transformation from a buzzword to an operational imperative. However, 70% of these ambitious projects falter before reaching their full potential. The culprit? Not the cutting-edge technology itself, but the overlooked challenges of organizational culture and behavior.
Join us for an incisive panel discussion that explores the intricate dynamics behind these high-stakes failures. We will dissect the crucial, yet often disregarded, roles that corporate culture, behavioural patterns, and multi-level operational shifts play in the success or derailment of digital transformations.

Kasey Canlas, UX Research Operations Manager,Genesys

Sudev Balakrishnan, Chief Product Officer,FIS

@fisglobal

Alberta Soranzo, VP, Global Customer Experience,Sage

@albertatrebla

Adrian Trenaman, Engineering Director,Google

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Thu, Oct 12, 11:30 AM UTC

Influencing Organisational Culture

Kasey Canlas

UX Research Operations Manager, Genesys

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