Sadia Harper is a UX Strategist who has explored the relationships between people and products for over 10 years. Throughout her career, Sadia has executed the principles and practices of UX design, UX research, and brand positioning to identify the habits, behaviors, and beliefs of people and define how they inform the user experience of products and brands. Currently at Bright, Sadia leads the User + Product Strategy Pillar - where user insight and strategy inform product, programming, marketing, and talent development.
Born and raised in Chicago, Sadia studied mathematics and film and U of I Champaign-Urbana and received her MFA in Interaction Design and MBA in Design Strategy at California College of the Arts. When she's not working on Bright, Sadia's is a musichead - on the hunt for new tracks, taking classes in music production and engineering, curating playlists for small businesses and events, and sharing her latests finds with @anotherdayanothertrack
Successful organizations take great care in mapping out the user journey to achieve growth and retention. While emotional experience is an essential part of user-brand interaction, they can only be reached through multiple touchpoints that work seamlessly together.
Our panelists take on different perspectives of what it takes the team to build such a myriad of processes for success.