Richard Dalton is the Head of Design at Verizon, where he leads a team of 250 designers who create human-centric experiences for over 100 million customers. Richard mixes business and design skills with an entrepreneurial spirit about how to design a design team - one that’s human-centered, business-savvy, and committed to fostering an inclusive, thriving culture.
A user-centered approach for product teams should be a procedure deeply rooted in the organizational culture. However this is not the case in a lot of organisations with siloed teams and departments who struggle to structurally shift an organization’s value to the users.
Moderated by Richard Dalton, this panel outlines how to create and sustain a user-centered culture within a team and extend that throughout the organisation.
Successful organizations take great care in mapping out the user journey to achieve growth and retention. While emotional experience is an essential part of user-brand interaction, they can only be reached through multiple touchpoints that work seamlessly together.
Our panelists take on different perspectives of what it takes the team to build such a myriad of processes for success.
Every design team should be tailored to the unique culture and needs of the company it serves. However, there are common components that form the basis of a Design Operating Model which can be used to drive, and measure, the maturity of your design team.
In this session, Richard will share the basis of the Design Operating Model along with real-life examples from his career building and evolving design teams in 4 fortune 100 companies.
- How to build your design team
- How to create a Design Operating Model