Kevin Hawkins is a multi-disciplinary designer of 17 years that lives in Barcelona. He currently serves as the Global Director of UX at Glovo (a DeliveryHero company). He’s been a serial startup founder, product designer, and is a seasoned instructor at GrowthTribe and Georgetown University for UX, Design Thinking, and Data Viz. He is a Liberian-American that loves building communities and launching products. Previously, he’s been lucky to work with companies such as Booking.com, PwC, EY, Gap Inc, Uber, and more.
When all your processes are made for large teams and embedded resources, what do you do when the team you've built has been pulled from underneath you? In this session, Kevin will discuss the growth of his team at Glovo and the approach taken post-forced downsizing - a time when research & experimentation are arguably most needed during a time of unchartered territory. Kevin will discuss the growth, the downsizing, lessons learnt and positive hindsights. With a goal of giving you the tools needed to show more empathy and make your UX team a strategic arm of business growth and maturity.
Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:
- The cultural context
- How usability labs enabled them to understand language and culture differences
- How they were able to increase loyalty at point of sale
- How how these changes fit in with the undercurrent of a large merger