Katarina leads the User Experience organization at Adyen, composed of UX Research, Writing, Product Design, and Localization. She is a customer experience researcher obsessed with basing business decisions on reliable user needs. She cut her teeth in applied user research at startups in San Francisco, where she had to prove the impact of research early and often. She then developed a passion for making research efficient and relevant for entrepreneurs and multinational corporations alike as a consultant at Accenture Interactive in Amsterdam. Katarina loves spreading the power of user research by guest lecturing at local business innovation university courses or writing for UX publications. She is always on the lookout for curious UX-ers to join the growing strategic UX practice at Adyen or simply nerd out about creative research approaches. You can find her biking around Amsterdam with her pup, Mousey, in her bike basket.
Upcoming Talks
11 October 2023
Building a user-centric organisation can be a big challenge for many organisations. But what about the added challenge of having users with unique needs, goals and challenges across the world? How do you ensure that a mature product can continue to add value to users in a diverse variety of contexts? Localisation is a function that is often approached from the marketing or product management lens at companies. In this session, Katarina will share how embedding platform localisation into the UX organisation’s ways of working can help ensure global users get a local experience.
• Triggers: when and why it’s time to make localisation a priority at your company
• Prioritisation: how to position localisation to leadership as a priority
• Roadmapping: designing a model for localisation maturity that’s customized to your customers’ needs
• Improving the user experience: positioning UX as the voice of the customer and a partner to enable Product teams
Past Talks
16 August 2022
From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.
Dovetail’s star Product Designer, Jodie Clothier, sits down with Adyen's Vice President of User Experience Katarina Bagherian to chat about how she makes research impactful for her stakeholders. In this session, Katarina will walk through four methods, drawn from education theory, that help make research output stick and drive outcomes. This session isn’t to be missed, and we’ll be finishing with a spicy fireside chat too!
23 May 2022
From recruitment through to synthesis and insights, a lot of effort goes into the research process—but what happens next? If insights don’t stick with stakeholders, the overall impact of research is dramatically reduced.
Dovetail’s star Product Designer, Jodie Clothier, sits down with Adyen's Vice President of User Experience Katarina Bagherian to chat about how she makes research impactful for her stakeholders. In this session, Katarina will walk through four methods, drawn from education theory, that help make research output stick and drive outcomes. This session isn’t to be missed, and we’ll be finishing with a spicy fireside chat too!
