Anderson is currently the Head of Design at bol.com in Utrecht, Netherlands. Previously, he held leadership positions at Hotmart, Youse Seguros, and Conta Azul, where he played key roles in shaping design strategies, mentoring teams, and scaling design systems. With a strong background as an Interaction Designer, Anderson has a proven ability to create user-friendly experiences and define minimal viable products.
As organizations grow, designers often find themselves accidentally thrust into senior positions, becoming unintentional leaders. This is a unique and challenging situation - one that involves a swift transition from focusing on individual tasks and responsibilities to managing a team and making key decisions.
Anderson's talk will delve into the uncharted territory of design leadership, especially when it happens unintentionally. He'll explore the various dimensions of leadership, including the importance of understanding the psychology of leadership, the nuances of giving and receiving feedback, evaluating performance, making hiring decisions, and the delicate art of letting someone go.
He'll provide strategies to navigate this transition smoothly, making you a more confident and effective leader. Whether you are an experienced design leader or a designer anticipating future growth, this talk will empower you with the knowledge and skills needed to thrive in a leadership role.
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At UXDX EMEA 2023 I explored design leadership's complexities, highlighting the importance of tools like spreadsheets and webflow, and the crucial role of being a 'treasure hunter' in this dynamic field.