UXDX Community:Democratising Research & Digital Transformation - Barcelona

In this insightful talk, Nadine delves into the collaborative nature of research within a product team as breakthroughs often result from joint efforts that involve all team members. She'll cover how other functions should effectively involve research in their plans and strategies, the right way to request and prepare research collaboratively, and the importance of their presence during research sessions. Moreover, she will highlight how non-researchers can assist in identifying valuable findings and taking decisive actions based on these insights. This talk aims to show that every member, regardless of their specific role, is a vital part of the research journey, contributing uniquely to the team's quest for knowledge and innovation.

Jose Manuel Villanueva unravels the transformative potential of integrating design practices to help businesses evolve, drawing on his extensive experience leading design Operations at Thoughtworks,. He will delve into how design-driven approaches can revolutionize traditional operational frameworks, leading to innovative and more efficient business processes. Through a use-case scenario, Jose Manuel will illustrate the real-world impact of design thinking in operational contexts and he will explore how these methods contribute significantly by streamlining processes and fostering a culture of continuous improvement. This session is essential for those looking to understand how design can be a powerful tool in reimagining their business operations, ultimately driving organizational transformation while redefining what counts as real value for the organization