UXDX Community:Empathetic UX: Merging Gamified Research and Social Responsibility

In today's rapidly evolving design landscape, it's crucial to recognise the profound impact that user experience (UX) and design choices can have on individuals facing complex needs and trauma. This 25-minute talk will explore the intersection of UX design and social responsibility through a trauma-informed lens. Our speakers, Janice Hannaway and Jane Reid, co-founders of the ResearchU Training Academy, bring a wealth of experience in trauma-informed user research and ethical design practices.

It’s hard to confidently define product vision in a new and emerging domain. It’s even harder when you are building complex enterprise software to be used across multiple departments and dozens of personas. Benjamin Basseches, Sr. UX Researcher at Workiva, will share the story of how he and his Product Manager overcame these challenges by teaming up for 2 weeks of immersive discovery research across Europe!

Benjamin will share some secrets to their success, including:

• Designing a custom, gamified method to elicit tactical feedback in various contexts…from intercept research at marketing events to 3-hour co-design workshops.
• Building mutually beneficial relationships with Marketing and Sales colleagues in an emerging market.
• Leaning into the distinct benefits of in-person research

A good user experience is an important part of a product’s growth, but smaller company’s often sacrifice because it can be costly in both time and money. How does a designer advocate for making that time and money investment, even when it may feel like an uphill battle? How can a designer convince others that a good user experience may provide an exponential amount of value in the long run?