The What & Why of Continuous Discovery

Talk

The What & Why of Continuous Discovery

Continuous Discovery
UXDX USA 2021

Most product teams are starting to adopt discovery best practices (e.g. interviewing customers, usability testing, experimenting). However, many of us are still stuck in a project world. We do research to kick off a project, we usability test right before we hand off to engineers, and our primary means for experimenting is a/b testing. These methods are better than nothing, but the best product teams are shifting from a project mindset to a continuous mindset.
In this talk, we’ll explore the key differences between project-based discovery and continuous discovery and give your team a clear benchmark to aspire to.

Teresa Torres

Teresa Torres, Internationally Acclaimed Author, Speaker & Coach,ProductTalk