Creating A Tangible Product Vision


Creating A Tangible Product Vision

Product Direction
UXDX Europe 2019

Product managers and design leads often get asked to define the vision for a product or service, but rarely does anyone agree on what that looks like. A vision should not only connect to business strategy, it should be stable enough to withstand new learnings and pivots across the product lifecycle. The hard part is in making it tangible enough to be actionable, without falling into the trap of big Design. This talk will uncover how a collaborative partnership between product, design, and tech can help shape a tangible vision, that can empower and inspire teams.

Cindy Chastain

Cindy Chastain, SVP, Global Customer Experience and Design,Mastercard