Building a Strong Design Community and Culture


Building a Strong Design Community and Culture


Companies with a mature design culture are more likely to see cost savings, revenue gains, productivity gains, speed to market and market position improvements through their design efforts. But how do you change culture not just within teams, but across a global organization? And what does that even mean? In this talk, I will share how the introduction of a company-wide Design Guild has enabled us to strengthen our talent and cultivate a community of practice as the foundation for cultural change that extends beyond design teams.

Cindy Chastain

Cindy Chastain, SVP, Global Customer Experience and Design,Mastercard