Born and raised in Poland, Beata has amassed over 15 years of experience in various sectors such as Crypto, FinTech, e-Commerce, and IT Services. Fueled by a deep-seated passion and ethic, she has excelled in her role as an Interim Executive Manager of Product Engineering. In this capacity, she has led transformative initiatives for both startups and established corporations.
Beata's career is characterized by a strategic mindset and a steadfast dedication to excellence. One of the standout features of her professional journey is its global scope. She has worked across continents, ranging from Europe and the US to APAC and Africa. This international experience has not only expanded her world view but has also honed her expertise in navigating distinct markets and cultures.
In a rapidly evolving technological landscape, Beata finds her calling in being a catalyst for change. Her dedication, strategic vision, and hands-on experience are all channeled toward driving innovation and shaping the future of technology and product on a global stage.
In addition to her corporate roles, Beata is also the founder of her own consulting firm, RecognizeIT. The firm specializes in helping organizations set a vision and evolve their products to align with strategic priorities. RecognizeIT collaborates with both large corporates and leading startups, expertly matching technology and the best-fitting operating models to each company's scale and future scaling approach.
In addition to her corporate roles, Beata is the founder of RecognizeIT, a consulting firm that helps organizations align their product vision with strategic priorities. Working with both large corporates and leading startups, RecognizeIT matches technology and optimal operating models to each company's scale and future growth plans. Centered around a strong digital core, the firm drives growth and optimizes operations
Join us for a riveting debate that delves into the merits and challenges of two powerful business strategies: Product-Led Growth and Sales-Led Growth. The session aims to dissect the core attributes of both approaches, their application, and their respective impacts on a company's trajectory. Our panel of industry experts will present arguments for each side, drawing on real-world examples.
Is the focus on developing an outstanding product to organically draw customers the best way to go? Or does the traditional, direct approach of pushing sales to drive growth offer more in terms of predictability and control? This debate will explore these questions and more, providing attendees with a comprehensive understanding of these strategies, and ultimately helping them make more informed decisions for their own business growth. Whether you're scaling, an established enterprise, this discussion promises insights that could shape your strategic outlook.
Moderated by Mariné Palamutyan