Key Lime Interactive (KLI) is a Customer Experience and User Experience research, strategy and design services agency focused on helping companies take a human-first approach to building better brand experiences, products and services. Key Lime’s UX experts provide actionable insights for every industry sector to help our growing list of Fortune 500 clients understand and effectively engage their customers.
Ultimately, KLI empowers teams to use consumer insights and user experience data at all phases of product development, from strategy to implementation. Our experts share the true perspective of a client’s target users to help them design exceptional consumer-driven solutions. Research studies are delivered with KLI’s proprietary Inclusivity Index™ report that makes it easy to identify how studies meet broad inclusivity goals to build a more inclusive brand, product, or service.
All user experience methodologies fall on a scale from Qualitative to Quantitative. It’s important to understand the difference between the types of data, and to know when which type of method is appropriate. What you'll learn inside the white paper: What is qualitative research and its strengths and weaknesses What is quantitative research and its strengths and weaknessesRead More
Is your digital user experience bringing in new clients, or is it driving people away? Are you keeping up with current user experience trends for financial brands? For many banks, the answer is, “No.” In an overwhelming number of cases, banks are falling short of basic usability, which can cut into their successes. Banks and financial institutions are making the leap into digitization faster than ever, but that doesn’t necessarily mean it’s working.Read More
Conventional user experience research testing techniques typically take weeks to complete. In standard practices, generative research methods can take 4–6 weeks, evaluative research methods (usability testing) can take 2–6 weeks, and surveys can take 1–2 weeks. Not to mention, recruitment alone can take 1–2 weeks....Read More
As UX practitioners, we strive to understand and empathize with our users’ existing situations through their needs, pain points, motivations, and goals in order to design what we hope will be their preferred situations via improved user experiences. While we can’t predict this preferred future yet, it is possible for designers and researchers to get closer to glimpsing it than ever beforeRead More
Find out how effective your journey map captures the various stages of interactions and experiences with your brand from a customer’s perspective What you'll learn inside the white paper: Elements for an actionable customer journey map How to measure effectiveness with The Journey Mapping Workshop Score CardRead More