Why User Centered Design Doesn't Work (Anymore)


Why User Centered Design Doesn't Work (Anymore)

Continuous Design
UXDX Europe 2019

I am very aware that going against years of indoctrination on UCD is controversial, but hear me out.
The world is going through a paradigm change. During decades as product designers all we were told to care about was to fulfil users needs and cater for their individualism. But that practice has created a few unexpected outcomes that go beyond the product itself.
What about if by solving a User Centered issue we created a huge systematic, environmental or socioeconomic problem?
What can we do to design better products that are more harmonious to the planet and its habitants?

Yolanda Martin Olivas

Yolanda Martin Olivas, Global VP of Design,ClearScore