What happens when your design job evolves?


What happens when your design job evolves?

Enabling the Team
UXDX Community: EMEA Series: Design Process 2022

As designers, it's easy to explain what we do, we deliver screens, flows and make the world easier to use. That's great, but as design has become increasingly respected, more and more designers are finding themselves in roles that are harder to describe and even more difficult to navigate. In this talk I will help designers to define their role in a strategic context and outline some of the tools they can use to enable their design skills and creativity to add value in a more senior setting.

Matthew Wate

Matthew Wate, Head of Service Design and Innovation,HumanInsights