Weave: Transforming the Zalando Experience

Talk

Weave: Transforming the Zalando Experience

Continuous Design
UXDX EMEA 2021

Zalando's vision is to be the starting point for fashion. We seek to have a loyal following, having deep relationships with our customers. In order to have such a connection with customers and to play a bigger role in their lives, we realize that fashion is a quite emotional topic: what we wear affects the way we feel. The presentation explores how the Zalando brand has been evolving becoming more "distinct and remarkable" over the last 12-18 months.

Note the video ad for Zalando at the end is under copyright and cannot be published, it is available here; https://www.youtube.com/watch?v=DmrtJdOQ5pM&ab_channel=UXDX

Anne Pascual

Anne Pascual, SVP Product Design,Zalando