Unity, Not Uniformity With Design Systems


Unity, Not Uniformity With Design Systems

Continuous Design
UXDX Europe 2020

When you’re creating global products with hundreds of designers working in many locations around the world, maintaining brand unity with a design language system is a Herculean challenge. Yet with today’s consumers, size is no excuse. All companies, from small start-ups to enormous global organizations, are expected to offer the same seamless and coherent brand experiences.
In this session, learn how to remove the barriers to creativity and unlock innovation in your organisation by inspiring unity, not uniformity, with your design language system.

Hayley Hughes

Hayley Hughes, Design Director,Nike