Tackling Product Localisation from a UX Lens by Katarina Bagherian, VP of User Experience, Adyen | UXDX EMEA

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Tackling Product Localisation from a UX Lens

11 Oct, 1:55 pm - 2:30 pm (Europe/Dublin) - Vision Stage

11 Oct, 12:55 - 13:30 (UTC)

Continuous Discovery

UXDX EMEA 2023

Building a user-centric organisation can be a big challenge for many organisations. But what about the added challenge of having users with unique needs, goals and challenges across the world? How do you ensure that a mature product can continue to add value to users in a diverse variety of contexts? Localisation is a function that is often approached from the marketing or product management lens at companies. In this session, Katarina will share how embedding platform localisation into the UX organisation’s ways of working can help ensure global users get a local experience.
• Triggers: when and why it’s time to make localisation a priority at your company
• Prioritisation: how to position localisation to leadership as a priority
• Roadmapping: designing a model for localisation maturity that’s customized to your customers’ needs
• Improving the user experience: positioning UX as the voice of the customer and a partner to enable Product teams

Katarina Bagherian, VP of User Experience,Adyen

@katbagherian

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