Stop Sprinting; Start Designing!


Stop Sprinting; Start Designing!

Continuous Design
UXDX Community: EMEA Series: Design Process 2022

With the steady transition to Lean UX and other agile models of delivery over the past decade, we are often now overlooking the critical high-level design phase. This talk will focus on the value of the high-level design phase in developing digital products and solutions, and suggest an approach to achieving graceful evolution of experiences, rather than disruptive change. I’ll define and illustrate an “experience-design (XD) framework” and show how it can fulfill the goals of high-level design. And I’ll and break down the XD framework into its elements, discussing how these element variably apply to different solution types and contexts.

Paul Eisen

Paul Eisen, Solutions Director,Blink