Paving The Way For A Mature Customer Centric Culture At Swedbank

Talk

Paving The Way For A Mature Customer Centric Culture At Swedbank

Product Direction
UXDX Europe 2020

The banking industry is currently undergoing a step change in customer expectations. In this talk, Mall will outline how Swedbank is meeting these increased expectations by adapting the learnings from global studies about the "business value of design".

  • How to increase the customer satisfaction
  • How the team can create holistic experiences
Mall Allpere

Mall Allpere, UX Design Leader,Swedbank