Off-Piste UX


Off-Piste UX

Product Direction

On June 27th 2017, Maersk's entire IT infrastructure was almost destroyed in the NotPetya Cyber Attack.

Hear how this journey pivoted Alex's career and allowed him to redirect the digital product strategy. He will take the audience through the steps of how he:
-Put User Experience at the heart of everything that is built, whether it be a server, firewall, a beautifully-crafted design system, or a set of email templates.
- How User Experience became everybody's responsibility
- How they strengthened their systems to withstand future threats

Alex Race

Alex Race, Head of Digital Customer Portfolio,A.P Moller-Maersk