Maximizing business outcomes with your customer research at scale-ups

Talk

Maximizing business outcomes with your customer research at scale-ups

Continuous Discovery
UXDX Community: Maximizing Outcomes & Securing Beta Success 2023

Working at a scale-up can come with turbulence. With ongoing pressure to sustain company growth (especially in today's challenging markets), making decisions based on customer research is critical to ensuring the business-customer relationship remains a healthy exchange of value. However, research insights, recommendations, and visionary prototypes can easily find themselves collecting dust on the shelves. Not only should researchers and designers feel frustrated by the wasted research and missed opportunities — we all should be. The goal of this talk is to help Product, Design, and CX research teams to better align, embed, and integrate their work into the projects that matter most in the near term, fueling the company engine to survive and thrive in the longer term.

Stephen Carrey-Chan

Stephen Carrey-Chan, Director of Product & Design,CrowdStreet