How to Build a Product for Everyone

Talk

How to Build a Product for Everyone

Product Direction
UXDX EMEA 2022
Slides

Building a product that anyone can use comes with inherent challenges. Kevin will talk you through the steps he took to become more customer-centric. He'll offer insight into:

  1. The cultural context
  2. How usability labs enabled them to understand language and culture differences
  3. How they were able to increase loyalty at point of sale
  4. How how these changes fit in with the undercurrent of a large merger
Kevin Hawkins

Kevin Hawkins, Former Global UX Director,Glovo