Ecosystems and the Hierarchy of User Needs: How Ecosystems Are Redefining User Experience

Talk

Ecosystems and the Hierarchy of User Needs: How Ecosystems Are Redefining User Experience

Continuous Discovery
UXDX APAC 2022

Ecosystem and platform thinking, what does it mean to you, a UX designer, and your Scrum Team? Building an ecosystem or disrupting the existing market is never an easy task, but it starts with a very simple problem statement — get to the bottom of the user’s needs. By researching the Hierarchy of Needs in depth, many disruptive companies like Amazon are strategically embedding its findings into their product roadmap and ecosystem strategy. Designing an experience based on the Needs analysis with the vision of an ecosystem at its heart is how, as a designer, you can genuinely win the user experience. Do you and your Scrum team have a vision of an ecosystem in the current product roadmap?

Emi Kwon

Emi Kwon, Director, Experience Design Group,Metlife