Centralized Design or Decentralized Product Teams

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Centralized Design or Decentralized Product Teams

Continuous Discovery
UXDX USA 2022

Product teams get everyone involved and let teams move fast. But given the size of a team, there is usually one, or two people if you are lucky, who look after research, design, content, and more. One person is very rarely skilled in all of these different skills. Are we encouraging people to stretch or are we setting people up for failure? Are people more valuable as generalists or as specialists? And how do people grow and learn when they are removed from their function?

Join this forum to discuss how teams are structured and how companies are tackling these problems and more.

Rima Campbell

Rima Campbell, VP, UX Research Partner,UserTesting