Beyond Usability Testing: How to Measure and Maximize the Impact of your Research

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Workshop

Beyond Usability Testing: How to Measure and Maximize the Impact of your Research

Continuous Discovery
UXDX USA 2023

UX research = usability test? Not necessarily. Research is a variety of methods that can be freely adapted to the needs of the project. Most product design specialists know this, even at the beginning of their careers. But how do you convince stakeholders to undertake less-standard projects? How do you convince top management to implement recommendations from your research? How to measure the impact of research on company performance? In this workshop, Lukasz will walk you through you a basic framework that will teach you how to better:

  • Measure what stage of Research Ops are you at
  • Predict the impact of research projects
  • Choose the appropriate research method to the level of decisions made
  • Promote research insights and work with recommendations
Łukasz Ogrodniczak

Łukasz Ogrodniczak, Head of UX Research,Acronis