Balancing Business, User and Product Priorities


Balancing Business, User and Product Priorities

Product Direction

A lot of organisations are business centric - focusing on profit and revenue. But that isn't how customers think - they care about the jobs they are trying to do and the problems they are facing. In this panel, we will discuss the techniques people use to balance different needs and demands of stakeholders at all levels of product development.

Alex Race

Alex Race, Head of Digital Customer Portfolio,A.P Moller-Maersk

Paul Prior

Paul Prior, Head Of Digital,Three

Josipa Bauser

Josipa Bauser, Global Head of User Research and ResearchOps,SumUp

Noah Levin

Noah Levin, Product Design Director,Figma