A Practical Guide To Mixed Methodologies For UX Research

Talk

A Practical Guide To Mixed Methodologies For UX Research

Continuous Discovery
UXDX EMEA 2021
Slides

We've all heard it. The best UX research method is the mixed-method. By combining both qualitative and quantitative data the better you can understand your users. Is there such thing as too much data?

In this session, Alina will talk through how to manage your user insights to tangible actions and plan for your team. She will talk through:

  • How in Allegro user insights is collated through research, big data and behavioural sciences but what happens next;
  • How to prioritise your data/insights;
  • What challenges can you encounter and how to solve them; and
  • What best practices she uses to ensure the team is aligned in understanding these insights.
Alina Magowska

Alina Magowska, Head of UX Research and UX Analytics,Allegro