Yutong is a staff product designer at Meta. She has previously worked at Google and worked with various startups. She has worked on products like Google’s Pixel phone, Pixel watch, Meta’s Workplace and enterprise products, and most recently working on the Metaverse.
In her experience at Meta and Google, she has led numerous vision creations. She has seen how big a difference visual storytelling can make in getting people excited about the future. She believes the superpower of design is that designers can paint the future that others can’t see yet, and designers can tell human stories that others can truly relate to.
Visually exciting and memorable stories put users at the center of the product vision, remind team members to stay focused on user problems and needs, and, most importantly, bring people together to be excited about a shared future. Yutong Xue, Product Designer at Facebook, Meta has led numerous projects where visual storytelling has elevated the team's alignment with the product vision. She will share learnings from her experience at Facebook and Google on visual storytelling to help the audience:
- Align teams on a common product vision
- Develop products with a keen eye for the user's needs
- Elevate the organisation's product vision