At Clearscore Yolanda manages a large international team of designers
that help our users every day to find a new product, view their credit report,
do a coaching plan, protect their identity or get better car insurance deals
through platform thinking and creative problem solving.
She has over 20 years of experience specialising in platform service
design, visual art direction and managing elite design teams for companies
including Farfetch, Banco Santander, Canonical and Hearst Magazines
She is an international public speaker and truly passionate about making
technology more human and crafting elegant and simple business
ecosystems that are efficient and make a difference in people’s lives.
There's a reason why captains of Olympic teams are so in demand as team management public speakers and performance coaches. They know what it takes to put cohesive, coordinated high-performing teams together and how to get the best out of them.
Forming and coaching a high-performing design team is very much like forming and managing an elite hockey or football team, you need to make sure you hire all sorts of players with different but complementary skills and train them to work as a unit without losing their uniqueness.
Yolanda has years of experience forming and managing elite design teams and there are a few principles she can teach you that'll help you to do it too.
A common trap many leaders fall into when scaling a high growth company is the mentality of 'we'll worry about building better team culture later'. However instead, those 'temporary' bad processes are firmly cemented into the foundations of the business itself.
Moderated by Matti Klasson, this panel will discuss what tactics their teams and companies have used to both grow their teams in tandem with their product for maximum benefit
I am very aware that going against years of indoctrination on UCD is controversial, but hear me out.
The world is going through a paradigm change. During decades as product designers all we were told to care about was to fulfil users needs and cater for their individualism. But that practice has created a few unexpected outcomes that go beyond the product itself.
What about if by solving a User Centered issue we created a huge systematic, environmental or socioeconomic problem?
What can we do to design better products that are more harmonious to the planet and its habitants?