Vildana is product design leader currently working as Product Design Manager at Booking.com.
Master's degree in Architecture and more than 13 years of working with UX people, designers, product leaders and executives enabled her to help various types of business (b2b, b2c, b2e) achieve competitive advantage and make impact in telecommunications, digital marketing, hospitality, tourism, and entertainment industries through product and service design.
She has a proven record of building and growing teams and divisions for various organizations such as Infobip, Endava Adriatic (formerly Five Agency) and Booking.com.
She is also passionate about design community, which inspired her to build Sarajevo Designs from 2018 - 2020 where she built the largest design community in Sarajevo, at that time, counting 360 members.
Leading and managing design and design teams is a constant and continuous effort. It is strongly influenced by the people involved, current state of the organization and organization’s design maturity. This talk aims to provide key insights on how to make designing design teams and orgs a sustainable practice and what are the key elements of the Design Team Modeling.