Swapna is a Principal Product Lead at Microsoft, currently leading enterprise search & productivity experiences for enterprise users and has previously led OEM partnerships for OneDrive that served 50M+ users worldwide. In her previous life, Swapna led products in the fintech space at a Canadian bank, involving R&D innovation in digital payments, cards and emerging technologies.
Finding the right product-market fit is like baking a fantastic cake; creating an excellent growth flywheel is the chocolate ganache on top!
Growing a product with an existing audience, and then expanding that market to other user cohorts and geographies, or even creating a new product category altogether can entail a dovetail of different strategies. How do you navigate balancing user engagement and the need to monetize user value? How do you expand using the build, buy, partner approach? How do you tap into new areas of monetization by leveraging and solving existing user challenges.
This talk will focus on growth hacking a product through increasing user engagement (user volume on the platform), partnering with teams or companies with similar synergies (bringing new cross-sectional customers onto the platform) and creating monetization opportunities with existing customers.