Shiran is a UX leader with international experience in scaling teams and building products for different industries.
She is currently the Director of Product Design at foodpanda where she oversees design and research for global markets.
Supported by a team of talented individuals from multiple disciplines, her team’s mission is to create delightful experiences for hungry users worldwide.
Shiran uses her extensive leadership and design experience to lead her team in crafting intuitive solutions for real issues, while using qualitative and quantitative data to help support design and business decisions.
Design has moved from a supporting role to one that is a driving force of business direction. Executives have seen the value design brings; they are listening and while designers have a seat at the table, there is an existential question on what’s next, and how should we use our newfound positions. Is there truly a way to balance business and customer needs. We’ll sit down with FoodPanda’s Director of Product Design, Shiran Bloch to discuss this including;
- What does that mean to be an organisation that is design-driven and business-driven
- The challenges with being design-driven
- Finding the balance
- You've got the buy-in - how do you deliver?