Ryan Leffel

Ryan Leffel

Head of Design

Priceline

Priceline

Ryan Leffel is a user experience and product leader with expertise crafting user-centric design strategies, building teams, and evolving design processes. He works to drive product and business growth through digital transformation, innovation, and elevating the user experience, while helping brands to maximize customer success.

His inherent passion for finding elegant solutions to complex organizational and design challenges led Ryan to earn a Master’s degree in Interactive Design from the Interactive Telecommunications Program (ITP) at the Tisch School of the Arts at New York University. After earning his degree at NYU, Ryan took on lead user experience roles at companies including R/GA, Yahoo!, Corra, Pearson and Priceline. Ryan has been a featured speaker in both the US and abroad on topics including design, ecommerce and multi-channel strategy, personalization, and managing teams through change.

Ryan is currently the Head of Design at Priceline where he oversees design and research for web, marketing, mWeb and app. With extensive experience in UX, design leadership, user research, digital and multi-channel strategy, he excels at ensuring business objectives and user needs are being met with ease.

Past Talks

UXDX EMEA 2023

12 October 2023

Enabling the Team
Vision Stage

In this captivating talk, Ryan shares his career journey, reflecting on key milestones that have shaped his professional trajectory. Ryan will share his entrepreneurial journey en route and will shed light on the challenges of navigating his way back into the design field after his entrepreneurial venture.
He highlights how these milestones have enabled him to make remarkable transformations for his team at Priceline; evolving from being one of the least engaged across the company to the most engaged for two consecutive years. By the end of his talk, Ryan leaves the audience with a fresh perspective on managing career transitions, emphasizing the importance of embracing new opportunities, leveraging past experiences, and maintaining adaptability

Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Enabling the Team
Main Stage

People love to chase what's shiny and new - but everything is a tradeoff. A new framework might solve some of your existing problems, but it might have unintended consequences. How do you know when it's worth the time and investment to switch, or whether it's safer to stick with what you know.

Amanda Gelb
Amanda Gelb

Research Manager & Area Lead

Asana

Asana
 
Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Teresa Cain
Teresa Cain

Director, Product Management & UX Design

Trevipay

Trevipay
 
Alex Wilson
Alex Wilson

@CodeByAlex

Design System Engineering Lead

T. Rowe Price

T. Rowe Price
 
Continuous Discovery
Main Stage

In order to bring tangible value to the user, regular insights must be delivered to internal teams that enable real-time decision-making. But how do you generate segmentation data and insights that clearly translates what the team needs to know about the user?
moderated by Jennifer Cardello, VP, Head of UX and Insights for Fidelity Insurance, our panelists will share how to best incorporate customer insights into the decision-making processes to continually measure and learn how actions impact customer behaviour and how they’ve embedded customer insights into their team to create a continuous learning culture.

Ryan Leffel
Ryan Leffel

Head of Design

Priceline

Priceline
 
Jennifer Cardello
Jennifer Cardello

VP and Head of UX Research & Insights, Fidelity Investments

Fidelity Investments

Fidelity Investments
 
Marc Majers
Marc Majers

@marcmajers

UX Lead

Progressive Insurance

Progressive Insurance