I create human-centred business solutions that help maximize return on investment, build customer loyalty, and generate employee engagement. Starting with business needs, I lead organizations through research and discovery, strategy, and design. I collaborate with developers to produce solutions that actually work – that have high end-user adoption, productivity, and satisfaction. I work with visual designers to create finely-crafted solutions that look and feel beautiful and reinforce brands.
With the steady transition to Lean UX and other agile models of delivery over the past decade, we are often now overlooking the critical high-level design phase. This talk will focus on the value of the high-level design phase in developing digital products and solutions, and suggest an approach to achieving graceful evolution of experiences, rather than disruptive change. I’ll define and illustrate an “experience-design (XD) framework” and show how it can fulfill the goals of high-level design. And I’ll and break down the XD framework into its elements, discussing how these element variably apply to different solution types and contexts.