Pagogh leads overall strategy for Adcetera that involves client, project, and agency growth. His domain focus is product marketing which according to him is simply "positioning brands so they can sell their stuff." He plays the dual role of brand empath and agency catalyst and is driven by a bottomless curiosity and an obsession to "figure things out." He guides the agency and clients through strategic, critical, and divergent thinking initiatives ranging in scale from enterprise to startup.
Before joining the world of marketing and advertising, Pagogh worked in digital, IT, and corporate roles at UT Medical School, EATON, BMC Software, and HP. He’s played for both teams — clients and agencies alike — which gives him a perspective that is uniquely tailored for his role as Chief Strategy Officer.
A Houston native, Pagogh holds his Master of Business Administration from the University of Houston and a Bachelor of Arts degree from Southwestern University in Georgetown, Texas.
Before the go-live, before the beta, and somewhere in between the cocktail napkin and the first line of code, there's the story of why you're about to build, and architect, and caffeinate, and revise, and focus group, and and and. For product visionaries or builders in residence, the story and approach of what started you on this journey is a frequently over-looked milestone. Whether it's the marketing or simply the message, get your story crisp.