Niall is part of the global experience design leadership for adidas. Originally from Limerick, Ireland, he has worked for some 19 years across agencies in Dublin, his own design practice in New York, and now in-house in Amsterdam. He is a passionate advocate for the power of consumer- and design-based thinking to lead an organisation, help shape the business, and create the future of (retail) experiences. Niall also mentors designers both within adidas & externally through ADPList & The BiG Idea to help people with both their career development & finding their purpose & joy through design!
In this session, Niall will discuss how to develop a deep understanding of different audiences goals, needs, behaviours and then designing/building products toward addressing those. Niall will talk through the complexities of getting internal alignment across a large complex organisation for shared goals + opportunity spaces using the discovery framework. Topics to discuss include;
- Bringing clarity on your company goals, strategy, and purpose creates the necessary space to focus on your consumer
- Consumer expectations & behaviours with brands has evolved; have we?
- Understanding how people behave in the physical world to shape the ecommerce experience
- Prioritisation: Aligning a complex global organisation around the most relevant opportunities