Nadine Piecha has more than 15 years of experience as user researcher working at eBay, Oracle, eDreams ODIGEO, Badi and Beat. She applies quantitative and qualitative methods along the product's lifecycle to help agile product teams building features and services customers love. Her background in psychology is not only the base of her research work, but it also helps building empathy and establishing customer-centricity across roles and teams.
The biggest myth about getting buy-in is that you only need data and logic to make your case. Data and logic are necessary but often there are far greater complexities at play.
Giving examples from their experiences, Lorenzo, Nadine and Ines will discuss their blueprint on how they instigate change in their roles by first ensuring buy-in from different stakeholders and how they got past tricky situations.
Moderated by Rory Madden, join the conversation, share your insights and probe the speakers on the elements of their talks that left you wanting more.
Through working in startups, scale-ups and enterprise companies, Nadine has experienced that many companies view creating and establishing UX research as a discipline and as part of the overall culture.
Nadine will talk through her best practices in steering companies towards building and growing successful UX Teams. She will touch on:
- The approaches she has created to ensure a smooth transition (understanding the current status quo of the business);
- How to find allies and understand their values; and
- The challenges/fears she has encountered and how she overcame them