Director of User Experience & Design
Morgane Peng is the Director of User Experience & Design at Societe Generale. She is responsible for the design vision and strategy of the Corporate & Investment Banking platform. She delivers united experiences with her team across Societe Generale products for start-ups, corporates and financial institutions.
Previously, Morgane adventured into various fields of consulting, financial markets and tech. In her spare time, she's a gamer at heart and works on an indie video game successfully crowdfunded on Kickstarter.
Most companies have decentralized business and product teams, which is usually good for autonomy and execution. But one decision made in isolation can seem right at the time, yet lead to a fractured user experience overall. How can companies optimise for responsiveness and reduce design entropy? This case study explains how we used design to implement system thinking into a 150-year-old bank.