Based in San Francisco, Megan is a research leader that helps the #1 global leader in electronic signatures to deepen their knowledge and empathy with over 1B customers in 180 countries. With 15 years of research experience across industries, she specializes in discovering customer needs in complex ecosystems. In her current role at DocuSign, she leads the Persona Team that synthesized 60+ personas to a core set of personas and enables a shared language for understanding customers. She uses storytelling and games to model customer outcomes and make an impact. Before joining DocuSign, she worked at the intersection of art, technology, and people. She helped bring robots to life and improved driving safety.
Do you dream of a core set of personas that everyone (design, product, engineering) agrees on and uses at the highest level of product roadmap planning? DocuSign will pull back the curtain to share how a crucial shift in perspective to align personas to Jobs to be Done will help establish a shared understanding of customers and empower product teams to deliver experiences that matter.