Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay.
Marty began his career with a decade as a software developer at Hewlett-Packard Laboratories conducting research on software technology, and building several software products for other software developers.
During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, user experience design, software testing, engineering management, and general management.
Lots of companies are implementing discovery but not all approaches are equal. In this Q&A Marty Cagan will be sharing his thoughts on Discovery:
- Who is involved?
- What is the goal
- When do you have enough insights?
- Rigid process versus judgement
- What are the bad practices that teams need to watch out for?