I design narratives, create go-to-market strategy, and launch products. Currently I'm the Director of Product Marketing at Pendo.io.
Before Pendo I was at HubSpot and Google. I was part of the team that grew the startup Wildfire, which was acquired by Google in 2012. I'm the host of the top podcast for Product Marketers - The Product Marketing Experts. https://podcasts.sharebird.com/subscribe
And the author of Narrative Design for Business.https://medium.com/product-marketing-alliance/why-narrative-design-will-replace-product-positioning-in-2020-e583766bb68b
I'm very involved in the product marketing community. I love thinking, chatting, and writing about the craft. I’m an ambassador for the Product Marketing Alliance and write about product marketing strategy.
Friction can occur even when teams have the same intended outcome. How do you make change happen when a project seems to be tied down with weights in terms of pushing forward and the obstacles as big as everest.
This panel will provide a candid discussion with peers who will share what has worked for them for building great culture and process and why the two together are key to progress.
24 November 2021
The most successful companies are product driven. Product-led organisations yield increased collaboration and agility, faster innovation, and higher revenues. The ways the teams are set up will influence what problems and opportunities are tackled and how the product teams collaborate. If the structure is flawed, teams will be cognitively overloaded and work inefficiently and ineffectively. So how do you set up an organisation in a way that maximizes impact creation for the company?
Moderated by Marcus Andrews, this session will discuss key differences in how product-led organisations are structured and tackle problems to achieve alignment at a product, team and organisational level. You’ll learn key insights on how to create a high impact product organisation.